Todd Proffit
Creative Brand Builder
Athlete & Ambassador Relations • Community Strategy • Talent Scouting & Recruitment • Experiential Marketing & Events • Partnerships & Collaborations
Content Integration • Contract Negotiation • ROI & Budget Management
Recent Projects
Earlier Leadership Roles
- Marketing Director, Alstyle Apparel (Brand repositioning + national campaigns)
- Creative Director, Utopia Optics (athlete programs + campaigns)
- VP Marketing, Dragonfly Clothing (celebrity/licensing partnerships)
- Director of Marketing, Dickies Girl (culture positioning + placements)
- Marketing & Athlete Manager, Quiksilver/Roxy (global athlete management)
Biography
A Few Words about Me
Connector. Culture driver. Relationship builder.
30+ years at the intersection of action sports, premium brands, and elite athletes, building authentic communities and partnerships that last. Proven ability to recruit toptier talent, produce world-class events, and create experiences that drive loyalty, visibility, and ROI. Deep network across snow, surf, skate and lifestyle—with a reputation for showing up, delivering, and elevating everyone involved.
FOUNDATION
Professional Snowboarder
Built a global network of athletes, brands, and media —living the culture from the inside out.
Alstyle
Souther California – 2010
Nitro Snowboards
Snow Summit – 1998
HIGHLIGHTS
- Creator, Cali Pass Banked Slalom Tour
- Contest Director, H2O Winter Classic
- Director/Producer, #Woodworth
- Chief-of-Course, NBC Gravity Games Big Air
